We know how to sell and market luxury in Southeast Asia


Our longstanding experience and extensive knowledge on the local retail landscape, deep understanding of local customer behaviour and our well established distribution network in Southeast Asia enable us to offer tailored and brand-oriented sales and marketing solutions for all our partners.


The worlds most renowned luxury brands rely on our sales and marketing services.


Since 1839 without interruption, Patek Philippe has been perpetuating the tradition of Genevan watchmaking. As the last family-owned independent watch manufacturer in Geneva, it enjoys total creative freedom to entirely design, produce and assemble what experts agree to be the finest timepieces in the world. Thanks to its exceptional know-how, Patek Philippe maintains a tradition of innovation hailed by an impressive repertoire of more than 80 patents.

Melchers Group was the exclusive representative for Patek Philippe in South East Asia under Geneva Master Time, a company controlled by Patek Philipe today. Melchers Group is the exclusive partner for Patek Philippe in China where we operate the two flagship Boutiques in Shanghai and in Beijing.


The Melchers Group is the exclusive representative for Breitling in South East Asia and Greater China since 1988. Melchers Time Pte Ltd and Breitling China Ltd are entities set up to operate the Breitling Service Centers, Breitling Boutiques as well as to support our retail network.

Breitling is one of the last remaining Swiss watch brands that operate independent of any watchmaking group. As a specialist of technical watches, Breitling has played a crucial role in the development of the wrist chronograph and is a leader in this complication. Being one of the world's only major watch brands to equip all its models with chronometer-certified movements, the ultimate token of precision, Breitling is also one of the rare companies to produce its own mechanical chronograph movements, entirely developed and manufactured in its own workshops. The brand is known for its sturdy, reliable and high-performance instruments.


The Raymond Weil Watch Division was established in 2007 when Melchers Singapore Branch was awarded with the exclusive distribution rights. Service excellence has always been one of the core missions of Raymond Weil. Service centres in Singapore and Malaysia were setup to continuously provide quality after-sales service to our customers and retailers in the region. Experienced technicians and personalized customer service staff are there to provide solutions and advice to ensure customer satisfaction. Today, we are the exclusive partner for Raymond Weil in Singapore and we provide watch repair services for our regional partners.

Closure of Raymond Weil Service Centre :

With much regret we are not able to accept your service visit for Raymond Weil watches, due to the COVID19 situation and the government of Singapore encourages to limit non-essential meetings and movements. Please accept our sincere apology.


The Vulcain watch manufacture was founded in 1858 and is the inventor of the alarm complication for wristwatches. This innovation made the Vulcain watches popular with American presidents starting with Harry S. Truman, earning the brand its reputation as “The Watch for Presidents”.

In 2013 the Melchers Group took over the distribution of these mechanical watches in Singapore, Thailand, Vietnam, the Philippines and Myanmar.


The Melchers Group represents Steinway & Sons in Singapore and the Philippines.

In Singapore the Steinway Gallery at ION Orchard houses a selection of grand and upright pianos from Steinway & Sons including its latest innovation – the Steinway SPIRIO, a high resolution re-performance piano, as well as exquisite pianos from the Steinway Crown Jewel Collection. Completing the Steinway Family of Pianos are the Boston and Essex pianos that are designed by Steinway & Sons. 

Steinway Gallery at Shangri La EDSA in Manila follows the same lay out.

Featuring a full-size performance stage that can host up to 80 pax, the Galleries will be frequently used as recital halls to connect musicians and audiences. The rehearsal studio for artists and students houses two Steinway Grands.



Melchers Group is a franchise Partner for German Art Gallery LUMAS for South East Asia. The first flagship Lumas Gallery is located in Paragon Shopping mall on Orchard Road – probably the country’s most prominent and sophisticated mall.

Lumas was established to close the gap between affordable and authentic photography art. Lumas makes high-quality photographic art accessible to art collectors and people who are looking to beautify their home or office alike. Not only does LUMAS offer an extensive collection of more than 3,000 pieces by about 250 established artists and promising newcomers, but also historical and contemporary pieces from selected archives.


The Whitewall photo lab, the exclusive supplier of Lumas, was established in 2007 as one of the first online laboratories, specializing in prints, photo print, framings and mountings in gallery quality. Whitewall offers a wide range of different techniques for prints – including large formats. Whitewall is a partner of the Melchers Singapore Branch.


Melchers Singapore Branch is also the exclusive distributor of the Maison Caran d’Ache, a Swiss manufacturer dedicated to crafting the finest writing instruments and creating the most luminous colours.


In South East Asia, NORQAIN is exclusively distributed by Melchers Singapore. Family-owned and independent, NORQAIN is a watch brand based in Nidau (Biel/Bienne), at the heart of Swiss watchmaking, and was founded by CEO Ben Küffer in 2018. All NORQAIN timepieces are made from the highest-quality materials and water resistant to a minimum of 100 metres. The “NORQAIN plate” at the left side of every watch is open for personalisation; a word to live by, a date to remember or the location of a meaningful life moment. NORQAIN is a young watch brand but with its rock-solid foundations, dedication to quality design and commitment to details and quality, they have already earned validation across the Swiss watch industry.